The power of modern no-code and low-code tools is often underestimated. When combined strategically with traditional development, they can help build sophisticated systems in a fraction of the time. This project is a perfect example of that approach.
I worked with Brandafy, a company that traditionally built custom Shopify stores manually for their clients. They had a successful service helping entrepreneurs launch dropshipping stores, but their manual process was becoming a bottleneck. Using a hybrid approach of no-code tools like WeWeb and Strapi, combined with custom Node.js functions, we transformed their business model from high-touch service to scalable software.
The challenge wasn't just automating store creation - they needed a complete system where clients could choose from 12 different niches, select custom themes, and automatically import curated products. Plus, they needed an admin portal to manage these offerings. Working with Shopify's notoriously challenging API, we created a solution that turned a weeks-long manual process into a matter of minutes. Since launch, over 1,000 entrepreneurs have successfully built their stores through the platform.
Brandafy had hit a critical growth ceiling. Their manual process of creating Shopify stores was becoming unsustainable as demand grew. Each store required extensive hands-on work: manually setting up Shopify configurations, installing themes, importing products, and customizing settings. Not only was this time-consuming, but it also limited how many clients they could serve. They needed a way to automate their entire workflow while maintaining the quality of their service. The challenge extended beyond just store creation - they needed to give clients the power to choose their niche and theme preferences, while keeping control over the quality and structure of the offered options. This also meant creating a system for their team to manage and update the available niches, themes, and product catalogs without developer intervention.