BRAND
Brandafy
Automating Shopify Store Creation: Building a Custom Store Generator for Brandafy
Project
Custom Software Development
Technology type
Low-code development, Marketing Automation
TECH STACK
Supabase
Weweb.io
NodeJS
Google Cloud Functions
Active Campaign
Strapi JS
Segment.com
Cloudfare Workers
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The Project
The power of modern no-code and low-code tools is often underestimated. When combined strategically with traditional development, they can help build sophisticated systems in a fraction of the time. This project is a perfect example of that approach. I worked with Brandafy, a company that traditionally built custom Shopify stores manually for their clients. They had a successful service helping entrepreneurs launch dropshipping stores, but their manual process was becoming a bottleneck. Using a hybrid approach of no-code tools like WeWeb and Strapi, combined with custom Node.js functions, we transformed their business model from high-touch service to scalable software. The challenge wasn't just automating store creation - they needed a complete system where clients could choose from 12 different niches, select custom themes, and automatically import curated products. Plus, they needed an admin portal to manage these offerings. Working with Shopify's notoriously challenging API, we created a solution that turned a weeks-long manual process into a matter of minutes. Since launch, over 1,000 entrepreneurs have successfully built their stores through the platform.
The Problem
Brandafy had hit a critical growth ceiling. Their manual process of creating Shopify stores was becoming unsustainable as demand grew. Each store required extensive hands-on work: manually setting up Shopify configurations, installing themes, importing products, and customizing settings. Not only was this time-consuming, but it also limited how many clients they could serve. They needed a way to automate their entire workflow while maintaining the quality of their service. The challenge extended beyond just store creation - they needed to give clients the power to choose their niche and theme preferences, while keeping control over the quality and structure of the offered options. This also meant creating a system for their team to manage and update the available niches, themes, and product catalogs without developer intervention.
Proposed Solution
We designed a hybrid system that leveraged the power of modern no-code and low-code tools alongside custom development. At its core, the solution provided an intuitive, step-by-step store builder interface that guided users through the entire process. This interface connected directly to Shopify's API, handling all the complex operations behind the scenes. The system managed everything from theme installations to product catalog imports, while an admin portal gave Brandafy's team complete control over their offerings. By integrating with marketing automation tools, we ensured that the customer journey didn't end at store creation. The entire process, which previously took weeks of manual work, was reduced to a matter of minutes - all while maintaining the quality standards that Brandafy's clients expected.
Implementation Process
1
Architecture Design
  • Selected WeWeb for the frontend interface
  • Set up Google Cloud Functions & Cloudfare workers for backend processes
  • Implemented Strapi for content management
  • Used Supabase for authentication and database
  • Integrated Segment for tracking and Active Campaign connection
2
Frontend Development
  • Built an intuitive step-by-step interface
  • Created theme preview and selection system
  • Developed niche store selection process
3
Backend Integration
  • Wrote custom Node.js functions for Shopify API integration
  • Built product import automation
  • Created theme installation processes, leveraging the Shopify API
4
Admin Portal Development & CMS
  • Developed niche management system
  • Created theme variant controls
5
System Integration
  • Connected all components through Segment
  • Set up automated marketing workflows in Active Campaign
  • Implemented user authentication and store tracking
The End Result
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