I got the chance to work with Levi, the CEO of a Canadian home services company operating across 7 cities. His business was facing a critical challenge - despite consistent ad spend on Google Ads, their revenue attribution was declining while their actual business continued to grow. Their previous setup, implemented by various contractors, used client-side tracking through Google Tag Manager. While this worked initially, increasing privacy restrictions were causing significant data loss. What made this project unique was our approach to implementation. Instead of doing the work for them, I met with Levi weekly for two months, guiding him through every technical step. From setting up server-side GA4 to implementing the tag manager and configuring reverse proxies, we tackled each component together. Given how critical Google Ads was to their lead generation, it was essential for Levi to truly understand these concepts and be able to implement them himself. The result wasn't just a new server-side tracking system - it was a deep understanding of their entire tracking infrastructure. While Levi's team will maintain the system going forward, he now has a comprehensive understanding of how everything works. In his words, he can now effectively oversee any future changes or maintenance to their tracking setup, rather than blindly relying on contractors like before.